FOAMAURA

Privacy Policy

Effective Date: [DD Month YYYY]   |   Last Updated: [DD Month YYYY]

Website: www.foamaura.com   |   Email: [privacy@foamaura.com]

Welcome to FoamAura (referred to as "we," "us," or "our"). We operate the website www.foamaura.com and are committed to protecting the privacy and personal data of our customers across India. This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit or make a purchase from our store.

By using our website, you agree to the terms described in this policy. If you do not agree, please discontinue use of our services. This policy is compliant with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 applicable in India.

 

1. Information We Collect

1.1 Information You Provide Directly

When you create an account, place an order, or contact us, we may collect:

•        Full name

•        Email address

•        Phone number

•        Billing and shipping address (including city, state, PIN code)

•        Payment information (processed securely via third-party payment gateways — we do not store card details)

•        Order history and preferences

•        Messages or feedback you send us

 

1.2 Information Collected Automatically

When you browse our website, we automatically collect certain technical data:

•        IP address and approximate location

•        Browser type and version

•        Device type (mobile, desktop, tablet)

•        Pages visited, time spent, and links clicked

•        Referring website or search term

•        Cookie data and session identifiers

 

1.3 Information from Third Parties

We may receive information about you from third-party services such as payment processors, logistics partners, or social media platforms if you interact with our brand through those channels.

2. How We Use Your Information

We use the information we collect for the following purposes:

•        To process and fulfil your orders, including sending confirmation and shipping updates

•        To manage your account and provide customer support

•        To personalise your shopping experience and show you relevant products

•        To send promotional emails, offers, and newsletters (only with your consent)

•        To detect and prevent fraud, unauthorised access, or misuse of our platform

•        To improve our website performance, design, and product offerings

•        To comply with legal obligations under Indian law

•        To respond to queries, complaints, or feedback

 

Legal Basis: We process your data based on contractual necessity (to fulfil your order), legitimate business interests (to improve our services), your explicit consent (for marketing), and legal compliance where required.

3. Cookies and Tracking Technologies

3.1 What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help us remember your preferences and understand how you use our store.

 

3.2 Types of Cookies We Use

•        Essential Cookies — Required for the website to function (e.g., keeping items in your cart, maintaining login sessions)

•        Analytics Cookies — Help us understand visitor behaviour and improve our website (e.g., Google Analytics)

•        Marketing Cookies — Used to show you relevant advertisements on other platforms (e.g., Meta Pixel, Google Ads)

•        Preference Cookies — Remember your language, currency, or region settings

 

3.3 Managing Cookies

You can control or disable cookies through your browser settings at any time. Note that disabling essential cookies may affect the functionality of the website. To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout

4. Third-Party Services

We work with trusted third-party service providers to operate our business. These partners may access your personal data only to the extent necessary to provide their services:

 

•        Payment Gateways — [Razorpay / PayU / CCAvenue / Shopify Payments] for secure payment processing

•        Logistics Partners — [Shiprocket / Delhivery / BlueDart / India Post] for order fulfilment and delivery

•        Email Services — [Klaviyo / Mailchimp / Shopify Email] for transactional and marketing emails

•        Analytics — Google Analytics for website traffic insights

•        Advertising — Meta (Facebook/Instagram) Pixel and Google Ads for targeted marketing

•        Customer Support — [Freshdesk / Tidio / Gorgias] for managing support tickets

 

Important: We do not sell, rent, or trade your personal information to any third party for their own marketing purposes. All third-party partners are bound by their own privacy policies and applicable data protection laws.

5. Data Security

We take the security of your personal information seriously and implement industry-standard measures to protect it:

•        SSL/TLS encryption on all pages of our website (look for the padlock icon in your browser)

•        Secure payment processing via PCI-DSS compliant gateways — we never store full card details on our servers

•        Regular security audits and vulnerability assessments

•        Restricted internal access — only authorised team members can access customer data, on a need-to-know basis

•        Secure data storage on Shopify's infrastructure, which meets global security standards

 

While we do our best to protect your data, no method of transmission over the internet is 100% secure. If you ever suspect unauthorised access to your account, please contact us immediately at [security@foamaura.com].

6. Data Retention

We retain your personal data only for as long as necessary:

•        Order and transaction records — retained for 7 years as required under Indian tax law (GST compliance)

•        Account information — retained for as long as your account remains active, or up to 2 years after the last activity

•        Marketing preferences — retained until you unsubscribe or request deletion

•        Support communications — retained for 2 years from the date of resolution

 

After the applicable retention period, your data is securely deleted or anonymised.

7. Your Rights as a Customer

As a customer in India, you have the following rights regarding your personal data:

 

Right to Access: You can request a copy of the personal data we hold about you.

Right to Correction: You can ask us to correct inaccurate or incomplete information.

Right to Deletion: You can request that we delete your personal data, subject to legal retention requirements.

Right to Withdraw Consent: If you have consented to marketing communications, you can opt out at any time by clicking "Unsubscribe" in any email or contacting us directly.

Right to Data Portability: You can request your data in a commonly used, machine-readable format.

Right to Raise Grievances: If you believe your data has been misused, you may raise a complaint with our Grievance Officer (details below) or approach the appropriate authority under Indian law.

 

To exercise any of these rights, please email us at [privacy@foamaura.com] with the subject line "Data Rights Request." We will respond within 30 days.

8. Children's Privacy

FoamAura is not intended for use by children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us immediately and we will delete it promptly.

9. Links to External Websites

Our website may contain links to third-party websites (e.g., social media, blogs, or partner brands). We are not responsible for the privacy practices of those websites. We encourage you to read their privacy policies before sharing any personal information with them.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will:

•        Update the "Last Updated" date at the top of this page

•        Display a notice on our website homepage for at least 7 days

•        Send an email notification to registered customers where required

 

We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

11. Contact Information & Grievance Officer

If you have any questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us:

 

Business Name: FoamAura

Registered Address: [Full Business Address], [City], [State] – [PIN Code], India

Email: [privacy@foamaura.com]

Phone: [+91-XXXXXXXXXX]

Business Hours: Monday to Saturday, 10:00 AM – 6:00 PM IST

 

Grievance Officer (as required under IT Rules, 2011)

Name: [Grievance Officer Full Name]

Designation: [Designation, e.g. Founder / Compliance Officer]

Email: [grievance@foamaura.com]

Response Time: We aim to acknowledge your grievance within 24 hours and resolve it within 30 days.

This Privacy Policy was last reviewed and approved by the FoamAura management team on [DD Month YYYY].

© [YYYY] FoamAura. All rights reserved.